The Art of Communications
By Victoria Adams (as originally published on her blog).
On Writing Well, by William Zinsser. Available for under $10.00
I know that not everyone thinks of themselves as writers. We are. Every last one of us writes for one reason or another. Tweets, text messages and dashed-off comments on social networks are becoming the norm and are probably doing serious damage to our ability to effectively communicate in our mother tongue. Somewhere in life you, yes you, will be required to write. Business communications, customer relations, organization news and inquires, marketing and magazine, internet and newspaper articles. We still communicate through the written word. “On Writing Well” is just the book to help you write better whatever the medium or the goal. Whether it is emails, memos, official letters or brochures, or even books, this is a delightful reference to keep near.
Within the pages of this book, Professor Zinsser provides a well balanced mini-writing course. He talks about simplicity, clutter, style, your voice and how to develop it, grammar and word usage. He also presents ideas and examples of different types of nonfiction. How do you conduct an interview? What makes a good travel log? How do you write a memoir? How do you write about science and technology if you are a professional, or if you’re not? How can business people and members of institutions write clearly to convey a message and sound like someone you might actually want to call if you have a question?
What is fun about this book is that Zinsser uses stories from his own career, both as a professor and as a writer, in order to illustrate his points. He also uses his own writing style to show you what feels comfortable and conveys an intended thought; and what leaves you wandering all over the page trying to figure out how you got there. He shares some of his own proofs and indicates the changes he made.
Zinsser also speaks to humanity in writing. He shows you how to choose the correct voice for the occasion. A lover of clear, uncluttered language, he provides an example from the Roosevelt administration. When asked to write a memo about the blackout orders of 1942, a staffer presented this:
Such preparation shall be made as will completely obscure all Federal buildings and non-Federal buildings occupied by the Federal government during an air raid for any period of time from visibility by reason of internal or external illumination.
The President responded with: “Tell them that in buildings where they have to keep the work going to put something across the windows.”
Zinsser further illustrates “clutter” with this bit of humor:
It’s the language of the flight attendant demonstrating the oxygen mask that will drop down if the plane should run out of air. “In the unlikely possibility that the aircraft should experience such an eventuality,” she begins – a phrase so oxygen-depriving in itself that we are prepared for any disaster.
So, with samples, humor, stories from his own career and a smattering of examples from published works; Zinsser takes you by the hand and leads you to the land of communication. A land that the reader will want to visit because what you write is what you meant to say.
VICTORIA ADAMS is an accountant and financial analyst by profession, but numbers can get numbing. Not in a mood to allow her mind to glaze over, she has always found ways to be creative in her business career by helping in the growth, development or startup of many different kinds of enterprises. That creative spirit extended to many of her leisure activities where she pursued such things as pottery, needlepoint, gardening, and well just about anything that is creative. Her professional background has also made her a perpetual researcher. In this way she developed a deep love of philosophy, religion, history, archeology and anthropology. What she learns she loves to share so she has been a teacher and occasional speaker. For many years her husband tried to get her to share through writing. Now that she has tested the waters with her first book, which ironically was about the first year of learning to live with his dementia, she is ready to reach further and write the things he always wanted to see.