Twitter (and Facebook) Hashtag Decorum
By: Jo Linsdel, July 9, 2014
Using hashtags… the RIGHT way
With over 255 million monthly active users Twitter’s news stream can get overwhelming. Hashtags are a great way to find and be found in the sea of tweets. On Twitter, hashtags are used to highlight keywords and categorise your tweets. There are lots of companies that study statistics, behaviour, and tweets on Twitter and their research confirms that tweets with hashtags get more engagement than those without. One study carried out by Dan Zarella found that tweets with one or more hashtags are 55 percent more likely to get retweeted.
Unfortunately a lot of people don’t know how to use them. Adding #a #hashtag #to #every #word is just plain annoying and offers no benefits at all. They need to be used the right way.
Hashtags can be a great way to mark yourself as an expert in your field and also help you reach your target audience. They help your tweets show up in search results and make it easier for readers to find your content.
So what hashtags should you be using?
As your main goal is to build your author brand and sell more books, you need to think of keywords related to your niche and the topic of your book. You’ve probably already done this exercise when you where writing your book description and picking which categories your book would be labelled under. Take those keywords and use them in your tweets. By focusing in on a few hashtags related to your niche you can build name recognition around those terms. When people think of that word they think of you as your tweets come up regularly in searches on that topic.
Hashtags are also used to make it easier to follow conversations on Twitter. Live chats happen all the time on Twitter and can be a great way to reach a new audience and connect with new readers.
If you host an interview or get interviewed in a live Twitter chat you should create a unique hashtag of your own to make it easier for readers to follow along and interact with you during the event. Using a tool like www.TweetChat.com is useful for following a specific hashtag during a live event.
Are you using hashtags to make your content stand out on Twitter? Do you have a unique hashtag specifically for tweets about your book? What hashtag are you most likely to be found tweeting?
Jo Linsdell is a bestselling author and illustrator and internationally recognized marketing expert. She is also the founder and organizer of the annual online event “Promo Day” (www.PromoDay.info), and
Writers and Authors blog (http://WritersAndAuthors.blogspot.com).
Check out Jo’s newest book on just how to conquer the Twitter Kingdom.