Lonely on your Facebook Page? Learn to Party!
By: Jennifer Brown, July 9, 2014
“If you build it, they will come.” Unless what you’ve built is a book. In that case, no one will just come; publishing a book is not enough to sell a book. For that, you need a solid social networking following, a brand foundation, and a marketing plan. Part of that plan is a well-managed Facebook business page.
Your Facebook page (not profile) represents a room in the mansion that is Facebook. It is your room and you are the hostess. It is relatively easy to fill your room with your friends, family, colleagues, their friends, and a few strangers. You might even get as many as 1,000 likes or more; but you might find that you are only engaging twenty or so people. How can you expect to earn a living selling copies of your book to a room of 1,000 people, especially when only about 20 of those people seem to be paying attention? You can’t. So what do you do? Easy—you go to someone else’s room and mingle with the people there. You become friends and then casually invite them back to your room, where you have more control and they can get to know you better.
Think about it from a blogging perspective. Those of us who are familiar with blogging know that if you want to build your blog following, then you first have to go interact with other blogs, following, commenting, and putting a real effort into getting to know other bloggers.
This is also true for Facebook pages. If all you do is post on your page, then you are limiting yourself to your current number of page likes. First, switch to using Facebook as your author page (not your profile) and then get out there and mingle with other like-minded pages. Comment on their posts. Start a conversation with them on their newsfeed or timeline. See that you both like Star Wars? Strike up a conversation with them about it!
Tip: Don’t limit yourself to other author pages. In fact, skip other authors altogether. Look for the book nerds. Look for book blogger pages (there are millions on them on Facebook!) look for the One-click addicts and the indie fans. They all have Facebook pages too, and they love to hear from cool authors. Write paranormal? Look for vampire fan pages. Look for Buffy, True Blood, and Dracula fan pages. They exist! I happen to interact with most of them and now know their admins on a first name basis.
Write fantasy? Look for fantasy book blog pages. Romance? There a millions of romance book blog pages. There are fan pages on Facebook for every genre and every niche.
These people are trying to grow their pages, same as you. So they will appreciate you taking the initiative to like, comment, and share their posts. 90% of the time, they will thank you by reciprocating. And because Facebook is a networking site, the more you interact with other pages, the more likely their fans are to see your name and take an interest (your author name, because you are using your author page to do this, right?)
It’s just like going to a party in a different room and becoming best friends with the host. Eventually, he or she will introduce you to their room of friends, and start sending some of them to your room.
Here’s a challenge. This week, use your author page to “like” and interact with three different book bloggers or indie author fan pages on Facebook. Need help finding some? Go to my author page at http://facebook.com/authorjdbrown. You can click the “See all” button to view a list of all the book blogger pages I’ve liked and chose a few from there to practice with.
Tip: To use Facebook as your author page, log onto the Facebook, then click on the dropdown menu located in the upper right corner (next to the search bar and notifications globe). Under “Use Facebook As” select your author page.
Author Bio: J.D. Brown knows that vampires exist because she’s dating one and no, he doesn’t sparkle. Unfortunately, he’s not immortal either (or maybe her standards are too low). A magnet for subcultures and weirdness, J.D. was that socially awkward girl with more fictional friends than real ones. As a child battling a hearing loss and a medical condition with no name, J.D. found comfort in books where strong women always saved the day and got the guy. An obsession with Charmed, Sabrina the Teenage Witch and Buffy the Vampire Slayer lead J.D. to believe that her mutated chromosome made her something more, not something less. Thus her stubborn flare to persevere was born. A lover of fine cuisine, coffee, and shoes, J.D. never understood why shoe stores don’t serve Starbucks and soufflé. She resides in Wisconsin were she writes urban fantasy—aka vampires for adults—and has political debates with her dogs. She loves to hear from fans and is active on Facebook at: http://Facebook.com/AuthorJDBrown